Cheer Up for Taiwan (2013)

playbill output


These posters are designed to send best wishes to Taiwan. We use a traditional Chinese-New-Year paper art work to symbolize our blessing to Taiwan. Topics of the two posters are “Good fortune to Taiwan” and “God bless Taiwan”, respectively. “Good fortune to Taiwan” is designed using a local fruit “pineapple”as its Taiwanese pronunciation is similar to that of “good fortune”. The same concept was used to design the other poster “God bless Taiwan”, where another local fruit “pomelo” was used to symbolize God’s blessing. The posters themselves can be used as home decorations or gifts for your best friends.

Fruitmosa (2013)

kraft paper


Fruitmosa is a brand of jellies of Taiwanese fruits. We use a set of 2 triangles to pack our product in order to imitate natural structure of fruits. Hence, the way users unpack the product is similar to the way they peel fruits. We also use eco-friendly materials for packaging such as bamboo and straw ropes to exhibit the image of Taiwanese countryside where the fruits are grown. The package can be reused as an elegant utensil after enjoying the jellies.

朱俞如 Zhu, Yu-Ru  

Taiwan TransWorld University (2012)


Yu-Ru Zhu, was born in Taiwan in 1991. I graduated from the Dept. of Visual Communication Design, TransWorld University in Taiwan in 2012. The works “Fruitmosa” and “Cheer Up for Taiwan” were designed by 6 of my best partners, APing Lin, Ya-Ru Chang, Yu-An Zhu, Jia-Huei Yang, Zi-Rong Ge and Wen-Wei,Lin, and was supervized by Prof. Sho-Ru Wang. Both works were our degree project. We are happy to share our ideas and designs to anyone who is interested in the Taiwanese culture.

FORMOSA SHOW 2013 - London Design Festival 
Since 2010,The largest annual art and design event in London that aspires to promote the talented emerging designers with brilliant design and unique pieces of work originally from Taiwan , presents to you the best of the best, please come join us at this fabulous feast of Taiwan design from Asia

Show Dates: 
Thursday 19th to Sunday 22nd September 2013
Opening Reception:
19th Thursday : 18:00pm - 21:00pm (Public, Family, Friends)
*RSVP Online Registration

Open Daily:
19th Thursday : 10:00am- 21:00pm (Public)
20th Friday : 10:00am- 21:00pm (Public)
21st Saturday : 10:00am- 21:00pm (Public)
22nd Sunday : 10:00am- 21:00pm (Public) 
*Admission Free 

3 Torrens Street , Islington, London EC1V 1NQ, UK