社會認同的符號The Marks of Social Identity(2013)
Pear wood, Glass, Aluminium
8x25x12.5






What if our social identity is not represented by objects we owe, but by markings on our skin? Tattoo (Tatau) was first used by aboriginal people as marks of pride. Each tattoo symbolises a different achievement and social recognition in the tribe. If this ritual has carried on to our society, how would we hold this ritual, what would it look like and how will it alter our perception of each other? Which important social achievements or identity would we value to be marked on our skin? 







This project examines the role of social identity between collectivism and individualism. The collective social structure is represented by the indigenous people in Taiwan, where individualism is the modern western society. By comparing the social behaviours of both societies there is much less behaviours of physical sharing in our society today, in contract the indigenous people are all about sharing and they relationship is dependent on each other.As we become more individualistic, our identity today is heavily marked by consumerism and material values. This is because what we owe defines who we are, and it is the source of our identity, we are constantly buying into consumerism to express our individuality. 



The TATAU is a set of traditional hand-poked tattoo tools which is designed to ritualise tattoo into a symbolic identity marking ceremony in the urban society. In reality, each person will be awarded a personalised TATAU set by their family when they reach adulthood. Each individual then brings their own TATAU to a tattooist to perform this achievement marking ritual.http://sharonhungdesign.com/socialidentity









洪若筠 Hung, Jo-Yun (Sharon Hung)
Central Saint Martins College of Art and Design(2013)
中央聖馬丁藝術與設計學院




FORMOSA SHOW 2013 - London Design Festival 

Since 2010,The largest annual art and design event in London that aspires to promote the talented emerging designers with brilliant design and unique pieces of work originally from Taiwan , presents to you the best of the best, please come join us at this fabulous feast of Taiwan design from Asia

Show Dates: 
Thursday 19th to Sunday 22nd September 2013

Opening Reception:
19th Thursday : 18:00pm - 21:00pm (Public, Family, Friends)
*RSVP Online Registration

Open Daily:
19th Thursday : 10:00am- 21:00pm (Public)
20th Friday : 10:00am- 21:00pm (Public)
21st Saturday : 10:00am- 21:00pm (Public)
22nd Sunday : 10:00am- 21:00pm (Public) 
*Admission Free 

Venue:
CANDID ARTS TRUST Gallery, 
3 Torrens Street , Islington, London EC1V 1NQ, UK